In 1981, Louise Woof pioneered the 'Woof Boot' - the first brushing boot to be made from neoprene. This was a major innovation compared with the traditional leather boots at the time as it meant that horses could be protected with boots that were light, durable and easy to care for.
For more than thirty years now Woof Wear has been at the forefront of equestrian protection and our products are being valued equally by leisure riders, professionals and even the Police Forces across the UK. Not least we are very proud to be the producer of the UK's best selling general-purpose brushing boot!
We see it as an essential part of our business to listen to you, our customers, and to implement suggestions from everyone out there ‘in the wild’. By incorporating testing and feedback from riders at local and international level, we develop trusted, practical and comfortable products for horse and rider.
Furthermore through sponsoring equestrian organisations, teams and individuals we are able to contribute directly back into equestrian sport. This is also a great way to gain valuable feedback for product development.
Having design and development at the heart of the brand, Woof Wear offer products that are hard-wearing and easy to care for and will be a staple part of your tack room or lorry kit for many years to come.
Another element in the ‘Woof Wear-Philosophy’ is our enthusiasm about the latest technology - we love to try out new materials and to embrace knowledge from different sporting disciplines in order to offer the best possible protection for you and your horse.
From our offices in the beautiful Cornish countryside, we not only manage the design and development but also the delivery of your beloved goods all to destinations across the UK and internationally.
Finally, great care is taken to ensure that every product meets tough international quality standards. So whether you compete at international level or are a happy hacker, you can always rely on Woof Wear to provide the highest quality as standard at an affordable cost.
We know we are not perfect and it is increasingly difficult to act 100% environmentally friendly in business. However, we are continually trying our best to become a sustainable business. Also, not being perfect means there is always room for improvement - something that motivates us and keeps us striving to be the best we can be!
We visit each of our factories to make sure they comply with our ethical standards, which means that they treat their employees with respect and provide safe working conditions. Furthermore we maintain regular personal contact with our suppliers, which helps to regularly check product quality as well as working conditions.
Woof Wear is committed to preventing modern slavery and human trafficking throughout our business and supply chain and to minimise the modern slavery risks that may be present
Woof Wear manufactures a range of horse and rider products through a small number of overseas suppliers. Woof Wear has a long standing relationship with most of these suppliers and regular visits are made to ensure they meet basic standards of safe and healthy working conditions, do not use child or forced labour and that employees are treated fairly and with respect.
Our policies and procedures are reviewed regularly to ensure that our suppliers have an appropriate awareness of the issues and our responsibilities as a business to safeguard anybody that works in our supply chain. We respect internationally recognised Human Rights and work to ensure that anyone who supplies our products are treated fairly and their fundamental human rights are respected.
The majority of our products are packed in recyclable material and our horse boot packaging was recently changed, achieving an energy reduction of an impressive 40%.
Our customers are a valuable source for creative solutions, too. Recently we discovered that many people re-use our Travel Boots packaging as a storage bag for other items - what a great idea!
So keep up the good work and please tell us more of your ideas. You can email us via the feedback section on this website.
It is a double celebration for Team Exell at the prestigous Equestrian Australia Awards. For the 5th time, Boyd Exell was awarded the 'International Athlete of the Year' and his Indoor Team of horses were awarded the 'International Horse(s) of the Year'. The awards were presented to the eight time FEI World Cup Champion by the Australian Institute of Sport, although Boyd is now based in Valkenswaard, Netherlands he is an Australian through and through. "It's a team sport and you need... Read more...See all news