The new collection is being released in two carefully considered phases. Phase one launched on June 2nd and introduced an all-new line of rider apparel - refined, functional, and thoughtfully engineered for life in and out of the saddle. From elevated training pieces to competition-ready essentials, this range redefines equestrian wear for the modern era.
Leading the way are our Tech Shirts, crafted from our unique iFlex Pro fabric. This technical, breathable material delivers exceptional flexibility and a flattering fit, making it ideal for long days in the saddle. Available in both short sleeve and sleeveless styles, each shirt features integrated mesh panels to enhance airflow while offering a clean, contemporary silhouette.
Competition-Ready Confidence
Designed with the needs of competitive riders in mind, the Vision Collection welcomes two new additions. The Vision Competition Shirt introduces a delicate lace overlay, adding a touch of elegance to high-performance wear. Meanwhile, the innovative Competition Bib offers a simple yet effective solution for show days - slip it over any shirt for an instant, polished look that meets competition standards.
Horsewear That Completes the Look
The second phase of the launch, arriving in mid-June, shifts the spotlight to your horse. We’re introducing two brand-new saddle pad designs: one in a timeless quilted finish, the other featuring a refined herringbone texture. Both styles embody our signature blend of modernity and tradition, combining ergonomic fit, breathability, and comfort for every ride.
These new saddle pads are designed to seamlessly coordinate with our rider apparel, making it easier than ever to achieve a cohesive, curated look for horse and rider alike.
Built for the Modern Equestrian
This collection is a confident step forward - one that builds on our heritage of innovation while embracing a fashion-forward aesthetic. Every piece has been designed with intention, from performance fabrics to carefully selected colourways, ensuring that you look and feel your best in any setting.
Whether you’re training at home, competing, or simply embracing the equestrian lifestyle, the new Woof Wear collection delivers style without compromise.